Sales is the lifeblood of every business — but most small business owners find it time-consuming, inconsistent, and often uncomfortable. Prospecting takes hours, and follow-ups fall through the cracks.
AI is changing the game by automating prospecting, hyper-personalising outreach at scale, and making sure no lead ever goes cold. Here is the sales stack we recommend.
The Tool Stack
The foundation of your sales system. HubSpot's free CRM now includes AI solutions that draft follow-up emails, automatically log client data so you don't have to type it, and predict which deals are most likely to close.
hubspot.comIf you need B2B leads, Apollo is unbeatable. It combines a massive database of 275M+ contacts with an AI writing assistant that builds automated email sequences to reach out to them. Set it up once, and let it book meetings for you.
apollo.ioLavender is an AI email coach that lives in your inbox. Before you hit send on a sales email, it analyses your tone, length, and structure, scoring the email and telling you exactly what to change to double your reply rate.
lavender.aiStop using boring contact forms. Typeform's AI creates interactive, conversational lead capture forms that adapt based on how the user answers, qualifying leads before you even speak to them.
typeform.comAn incredible tool for handling outreach. It helps you write highly personalized sales sequences and handle objections by generating custom emails that match your brand voice.
regie.aiHow to get started this week
- Define the target: Write down your exact ideal client profile (industry, company size, title).
- Find the leads: Use Apollo's free tier to find 50 people matching that profile.
- Draft the outreach: Use Regie.ai to write a 3-step email sequence offering something of value, not just a pitch.
- Track everything: Put those 50 contacts into HubSpot CRM (free) and track who opens and replies.
Ready to automate your pipeline?
Mad Pineapple builds your full AI sales system — from lead sourcing through to automated follow-up sequences. You focus on the conversations, we handle the pipeline.
Book a free consultation →